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When you consider that the average person will spend approximately one third of their life asleep, having a comfortable and good quality pillow is important. Pillow choice is a very personal thing and with so much choice available, buying a pillow isn't that simple.
There are pillows for people who sleep on their back, rounded pillows for stomach sleepers, pillows that claim to stop snoring and even special pillows to support pregnant bellies.
The wide range can make it hard to choose, but take the time to educate yourself and shop for something that suits you. After all, you'll be reminded of your choice every night.