About us

As we’ve been in the game for more than 30 years, we know beds and what our customers like. But we’re not just any beds and bedding retailer, we’re sleep experts.

What makes us stand out?

Our staff undergo regular industry product training to ensure they understand the technologies and features of our product and what's on the inside of every mattress so that, importantly, it works for you on the outside.

We understand that it's not just the sleep surface you are on that contributes to your sleep.  So you will find a Forty Winks member in store that is passionate about sleep science and knows what is important before and during your sleep that gives you a great nights rest.

We stock the largest range of quality beds and mattresses, bedding and bedroom furniture in Australia including Sealy, King Koil, Serta and Sleepmaker.


We also have an exclusive partnership with Silent Partner and sell high-end, handmade mattresses from international brands such as Aireloom, Crown Jewel Bedding and Vispring.

All of our stores are supported by our National Support Centre. And we’ll continue to work with our customers to help them rest better.

Our history

Forty Winks was established in 1983 by six Victorian bedding retailers. And our franchisees have owned the Forty Winks business as shareholders from 1995.

Since then, we’ve grown to 97 stores nationwide and employ more than 600 people. Plus each of our stores are Australian owned and operated.