About us

As we’ve been in the game for more than 30 years, we know beds and what our customers like. But we’re not just any beds and bedding retailer, we’re sleep experts.

Forty Winks expands to 100 stores nationwide.

Wedesday 4th April, 2018

Australian bedroom retail specialist Forty Winks has expanded its retail footprint, with the opening of its latest store in Chatswood Sydney.  
With 100 stores operating across the country, Forty Winks is Australia’s largest independently locally owned and operated bedroom retailer.
“Forty Winks is a fully owned Australian business, operated by passionate independent retailers who are proud to support Australian manufacturers and serve their local communities.  In our fourth decade as Australia’s leading bedding retail specialist, Forty Winks will achieve yet another significant milestone in April, when we open our 100th store in Chatswood, NSW. ” said David Edwards, Forty Winks CEO.

“Congratulations to long term franchisees, Michael and Lucy Clisdell on opening their second store.   Our growth is fuelled by the confidence that consumers have in the iconic Forty Winks brand and the expertise of our caring owners and professional sales people.” said David
Over its 34 year history, Forty Winks has redefined the bedding landscape to grow into a reputable and widely recognised Australian brand.

“As the market leader in the bedding specialist category; we are constantly looking for ways to drive growth as a house of brands bedding expert.  The brand’s strength & saliency is stronger than ever, as we embark upon opening our 100th store in Chatswood NSW.”  Said Alex D’Amico Forty Winks Head of Marketing.
“After 34 years as an Australian owned and operated business; Forty Winks is set to exceed market expectations and has some significant plans to reinforce its No.1 position into the next phase of the brand’s evolution.”  Said Alex
Forty Winks is Australia’s true bedding expert, offering the widest range of mattress brands including King Koil Chiropractic,  Sealy Posturepedic , Serta, Sleepmaker, and Silent Partner.   Forty Winks also offers a wide range of beds, bedroom furniture, children's furniture, manchester and bedroom accessories.


What makes us stand out?

Our staff undergo regular industry product training to ensure they understand the technologies and features of our product and what's on the inside of every mattress so that, importantly, it works for you on the outside.

We understand that it's not just the sleep surface you are on that contributes to your sleep.  So you will find a Forty Winks member in store that is passionate about sleep science and knows what is important before and during your sleep that gives you a great nights rest.

We stock the largest range of quality beds and mattresses, bedding and bedroom furniture in Australia including Sealy, King Koil, Serta and Sleepmaker.


We also have an exclusive partnership with Silent Partner and sell high-end, handmade mattresses from international brands such as Aireloom, Crown Jewel Bedding and Vispring.

All of our stores are supported by our National Support Centre. And we’ll continue to work with our customers to help them rest better.

Our history

Forty Winks was established in 1984 by six Victorian bedding retailers. And our franchisees have owned the Forty Winks business as shareholders from 1995.

Since then, we’ve grown to 97 stores nationwide and employ more than 600 people. Plus each of our stores are Australian owned and operated.