Pillows
Whether you're a side sleeper, back sleeper or somewhere in between, the right pillow can make all the difference. At Forty Winks, we’ve got a carefully selected range of bed pillows designed to support your head, neck and shoulders, while helping you sleep soundly through the night.
Find the Perfect Pillow for a Better Night’s Sleep
From extra firm pillows for structured support to soft feather pillows for cloud-like comfort, our collection covers every sleep style and comfort preference. You’ll find long pillows, small pillows, big pillows and everything in between. Prefer memory foam or something natural? We’ve got plenty of options to suit.
Start browsing and bring home better sleep today.
Why the Right Pillow Matters
A good pillow does more than just feel nice, it's your ticket to better sleep and brighter mornings. The right one keeps your head, neck and spine in line, eases pressure on your shoulders and helps you wake up feeling refreshed (not stiff and cranky).
So, what makes a great pillow? It all comes down to comfort and clever design. Maybe you're into the plush, squishy feel of feathers or down. Or perhaps you prefer the contour-hugging support of memory foam. If you sleep hot, breathability is key. And if you've got sensitive skin, hypoallergenic materials are your best friend.
Pick a high quality pillow that works for your sleep style and you'll feel the difference night after night.
Types of Pillows to Suit Every Sleeper
At Forty Winks, we stock a wide range of sleeping pillow types so you can find the one that feels just right.
By Material:
Memory foam pillows: Contour to your shape and provide consistent support
Feather and down pillows: Light, soft and perfect for sinking into
Microfibre pillows: Budget-friendly, breathable and easy to clean
Natural fibre pillows: Great for temperature control and a more eco-friendly choice
By Size:
Standard and small pillows: Great for everyday use or smaller beds
Big and long pillows: Ideal for larger beds or full-body comfort
By Profile (Height):
Low profile: Ideal for back sleepers
Medium profile: Great for side sleepers or those needing extra support
Not sure which one is right for you? Visit your local Forty Winks store to test a few and chat with our team.
Why Buy Your Pillow from Forty Winks?
We’re all about chasing the perfect night's sleep, and it all starts with the right pillow. From extra firm to cloud-soft, our collection has something for every sleep style and budget.
Not sure how to choose a pillow that's right for you? Pop in-store and give our bedMATCH system a go. This clever tech analyses your unique sleep profile to recommend not only the perfect mattress, but also the best quality pillow that'll keep your head, neck and spine happy. It's the easiest way to take the guesswork out of pillow shopping and get personalised comfort.
And because good things work better together, many of our pillows are designed to pair perfectly with our other bedding must-haves so you can build your dream sleep setting from top to toe.
Complete Your Bedding
Build your dream sleep space by exploring more from our bedding collection:
FAQs
Can you wash pillows?
Some pillows are machine washable, especially synthetic or microfibre ones. Memory foam and feather pillows often require spot cleaning or airing out. Always check the care label before washing.
How often should you replace your pillows?
We recommend replacing your pillow every 1 to 2 years, or sooner if it has lost its shape, feels flat or is causing neck discomfort.
Why do you need a pillow?
A pillow helps support your head and neck while you sleep. It keeps your spine aligned, reduces strain and improves comfort, which all adds up to better sleep and better mornings.
What’s the best pillow for side sleepers?
Side sleepers usually benefit from a medium to high profile pillow that provides firm support, but it’s important to try some different profiles before you buy, to ensure you find the perfect pillow for you. Memory foam or contoured pillows are a great choice for keeping your neck in line with your spine.
